New 9 video playlist: Innovative "pricing for adoption" strategies from around the world
Watch these short Changemaking Innovation Mini-Cases to gain insights and spark creative conversations about pricing for product/ service adoption
-Featured videos you can watch: V29 - CLEAN COOKING ATM’S, V81 - FOCUSING ON INNOVATION
-Note: Reach out to me if you’d like to explore consulting, facilitation support, setting up a professional development workshop/ series, etc.
-Humble Request: Share this with 3 people who you think might benefit. Don’t overthink it. Just share it.
Your goal is product/service adoption (aka a habit of satisfied usage). People (we) get access to things, buy things, get donated things, are gifted things, etc. all the time that they end up not using. Pricing plays a huge role in adoption. (Note: Everything has a price. $0 is a price.) And different contexts require different pricing strategies, even for the same thing.
I included Changemaking Trimtab CT14 - MAKE PRICING THE ONRAMP and the T11.2 PRICING FOR ADOPTION STRATEGY tool in my new book to help you and your team engage in creative conversations aimed at finding the right pricing strategy for your product/service in your context. Below I’ve curated a new Changemaking Innovation Mini-Case Playlist that should help you too.
RIGHT SIZING -
V29 - CLEAN COOKING ATM’S (p. 363): Throughout Kenya, people have traditionally cooked using charcoal or wood. In addition to other negative effects, this impacts health and the environment. Now Koko, a social enterprise, is installing machines that work like ATM’s and dispense clean cooking fuel in increments and at prices that people can afford.
BUY ONE, GIVE ONE -
V81 - FOCUSING ON INNOVATION (p. 374): Learn the origin story of Warby Parker from the four co-founders who came up with the idea after one of them lost his glasses. This comprehensive interview dives into everything that makes Warby Parker unique, including their branding, pricing, their "buy one, give one" program, and their customer experience approach.
CROSS SUBSIDY -
V83 - CROSS SUBSIDIZING HEALTHY MEALS (p. 374): Learn about Everytable, a start-up founded in Los Angeles whose goal is to make healthy, fresh, and delicious food affordable for everyone, regardless of where they live. This social enterprise uses a creative pricing model and works to meet people "where they are" culturally, economically, and geographically.
NO PRICE (ZERO) -
V31 - GIVING CHOICE FOR A CHANGE (p. 364): Eunice was one of a few hundred entrepreneurs who received $1,125 as part of a GiveDirectly COVID-19 relief program focused on entrepreneurs. This dignified donation was provided to Eunice with no strings attached and gave her the power to prioritize. Learn about its impact.
PAYING FOR NEW PRACTICES -
V9 - GROW YOUR OWN RAINFOREST (p. 359): Meet Omar Tello from Ecuador. He’s spent the last 40 years recreating a patch of pristine forest that had previously been cleared and used for farmland. Now he’s working with an organization trying to incentivize others to combat deforestation by growing their own forests.
MICROCONSIGNMENT -
V12 - MICROCONSIGNMENT FOR THE LAST MILE (p. 360): Learn about how the MicroConsignment Model creates access to vital technologies in last mile communities. Using a consignment strategy, first-time, women entrepreneurs are empowered to start and lead their own micro ventures offering clean cookstoves, eyeglasses, solar lamps, and water filters.
EARNING AND PAYING WITH POINTS (GAMIFICATION) -
V23 - FREE BEER FOR CYCLING (p. 362): An urban planner in Bologna is fighting pollution by designing creative new incentive schemes. Learn about a program called "Bella Mossa" (Good Job). People use an app and earn points for things like beer and ice cream by riding bicycles, walking, and taking public transportation.
“PATIENT CAPITAL” -
V57 - PATIENT CAPITAL (p. 369): Acumen, founded by Jacqueline Novogratz in 2001, believes in and supports using the power of entrepreneurship to build a world where everyone has the opportunity to live with dignity. Acumen uses "Patient Capital" to bridge the gap between market-based investing approaches and philanthropy.
SMALL MOBILE MONEY INSTALLMENTS -
V90 - PEDAL POWER (p. 375): Sometimes adding just one piece to the changemaking puzzle can be truly catalytic. Learn about how an entrepreneur in Zambia created a social enterprise to help rural women entrepreneurs get access to bicycles for the first time by using a creative, smartphone-based pricing strategy.
I hope you found this helpful. Please do reach out to me at gregvankirk@gmail.com or on LinkedIn if I can be of help. And if you haven’t purchased IT’S WHAT YOU SET IN MOTION: A TOOLBOX FOR COLLABORATIVE CHANGEMAKING, go to collaborativechangemaking.com.
And please share this with anyone who you think might benefit. Much appreciated!